Drink Basil
Lifestyle Product Design - Form and CMF
A concept for Basil
This project represents an assignment undertaken for YourBasil. The process, completed over three days, was a fulfilling experience, leading to its inclusion in my portfolio. The conceptualization and sketching were executed by me, while AI tools were utilized for the final product visualization.
The goal was to create a cohesive bottle set (2–3 bottles) that fits naturally into the "YourBasil" product ecosystem. The designs had to reflect Basil’s brand values - bold, playful, kid-centric, functional, and visually distinctive.
Children aged 5–12 in urban India are curious, expressive, and drawn to playful, interactive products that allow small personal choices, giving them a sense of independence. They often turn objects into play and need reminders for habits like drinking water, while still relying on parents for safety and usability decisions. They expect products to be easy, durable, and intuitive, but face issues like hard-to-open lids, leakage, and boring designs. They look for something functional yet fun, personal, and shareable, ultimately wanting products that feel like their own.
Concept 02
Built for movement, Basil Active introduces a dynamic design that supports quick hydration during play and sports. The asymmetrical cap and protruding spout enable fast, spill-resistant drinking, even in motion. Textured grip zones enhance control, while the expressive form reflects energy and action, aligning with active kids’ lifestyles.
Concept 03
Basil Go is designed for flexibility and self-expression beyond the classroom. With a tumbler-inspired form, sling attachment, and customizable elements like stickers and charms, it transforms into a personal accessory.
The design encourages ownership and play, making hydration a more engaging and expressive experience during travel and leisure.
The Basil bottle system is designed around three key moments in a child’s day - routine, activity, and mobility with each variant responding to a specific context of use.
At its core, the system is built on a shared bottle architecture, where the primary body remains consistent across all variants, while the cap and sleeve evolve to create distinct functional and visual identities.
This approach allows the design to:
Maintain familiarity and ease of use for kids
Ensure manufacturing efficiency and scalability
Enable clear differentiation through interaction and expression
Each bottle is not designed as an isolated product, but as part of a cohesive ecosystem that balances play, performance, and practicality.
Basil Daily
Wider base = more stability
Snap-lock = fast + satisfying interaction (habit reinforcement)
Handle = independence (carry without help)
Basil Go
Sling = hands-free mobility
Customization = emotional attachment
Tumbler form = casual + lifestyle crossover
Basil Play
SlAsymmetry = directional use (intuitive drinking orientation)
Spout = reduced spill during motion
Grip = control during sweaty / fast movement scenarios